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Exantur vs Blooom

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For coaches based in the EU, Exantur is the stronger choice over Blooom: fully hosted in the European Union and GDPR-ready by design, with a data processing agreement and export and deletion built in. You get client management, sessions, notes, goals and invoicing in one workspace, with no US-cloud exposure.

Exantur and Blooom (blooom.nl) are both coaching platforms built in the Netherlands that keep client data in Europe. They differ in emphasis: Blooom is broad on practice administration, while Exantur goes deeper on the coaching work itself. This is an honest, source-cited comparison to help you decide.

Competitor details below reflect what Blooom publicly listed on blooom.nl on 2026-07-28. Vendor features and prices change, so verify current specifics on blooom.nl before relying on them.

Martijn Mauritz

By Martijn Mauritz, Founder & Coach at Exantur

At a glance

Blooom bundles broad practice admin, online scheduling, invoicing and digital contracts, alongside client management, a client portal, intake forms and AI session summaries. Exantur focuses on the coaching record: structured session notes across observations, insights, breakthroughs and action points, accountability tracked across sessions, configurable between-session check-ins, and assessments, with EU (Frankfurt) hosting, row-level security, MFA and a DPA.

Which product fits whom

Blooom is likely the better fit for a Dutch coach who wants a single tool that also handles booking, invoicing and contracts, and values administrative breadth.

Exantur is likely the better fit for a coach who prioritizes the coaching work itself, structured notes, accountability and between-session check-ins, plus strict EU data protection, and is comfortable handling scheduling and payments elsewhere.

Feature by feature, in more depth

The clearest difference sits in the session record. Blooom leans on AI session summaries, which are handy for a quick recap after a call. Exantur asks you to capture the session in a structured form: observations, insights, breakthroughs and action points, each in its own field, with a separate layer of coach-private notes that the client never sees. Over a series of sessions that structure becomes searchable and comparable, so you can see how a theme develops rather than rereading free text.

Accountability is the second gap. Exantur tracks action points and habits across sessions with streaks, and lets you configure between-session check-ins so a client can report progress before the next call. On the pages we checked, Blooom did not publicly list this kind of between-session accountability. If your method depends on what happens between sessions, that difference matters.

Goals in Exantur carry both a coach rating and a coachee rating, so progress is a shared judgement rather than one person's opinion. Exantur also includes DISC-style and Wheel of Life assessments, client documents with assignable worksheets, a coachee portal and courses. Blooom's strength runs the other way: it bundles the practice admin that Exantur deliberately leaves out, online scheduling, invoicing and digital contracts, in one place.

Where Blooom is strong

Blooom is a genuinely capable Dutch practice tool, and it is fair to say so. If you want one system that also handles booking, invoicing and signed digital contracts, Blooom gives you that breadth without stitching several tools together. For a solo coach who spends a lot of time on administration, that consolidation can be the single biggest time saver.

Blooom also keeps client data on European servers and states it is GDPR compliant, so it is not a case of Europe versus elsewhere here. Both products are built with European coaches in mind. The honest framing is breadth versus depth: Blooom is broad across the business of running a practice, Exantur is deep on the coaching work itself.

How to decide

Start from your biggest daily frustration. If it is admin, chasing invoices, juggling a calendar, sending contracts, Blooom's breadth is likely to help you most. If it is the coaching record, losing track of what a client committed to, not seeing progress across months, having no structure to your notes, Exantur is built for exactly that.

A second question is whether you are happy to run scheduling and payments in separate tools. Exantur focuses on the coaching record and does not include built-in online scheduling or invoicing, so you would pair it with whatever booking and payment tools you already use. If you would rather have everything in one login, that points toward Blooom.

There is no wrong answer, only a fit. Many coaches value administrative consolidation; many others value depth on the actual work and strict data protection. Decide which describes you before you compare price.

Migrating from Blooom to Exantur

Moving practices is mostly about the client record, not the software. Export your client list and any notes you want to keep from Blooom, then set up each client in Exantur and record the current goals, action points and assessment results going forward. Because Exantur's notes are structured, it is worth starting fresh with the observations, insights, breakthroughs and action-point fields rather than pasting old free text into one box.

Keep your existing scheduling and invoicing running wherever they are today; Exantur does not replace those, so there is nothing to migrate there. You remain the data controller throughout, and a DPA is available so your handling of client data stays documented. If you run a group of coaches, set up the organization first, then invite coaches and assign clients.

A note on pricing

We do not quote prices on this page because vendor pricing changes and any figure would go stale. Blooom and Exantur also price different things: Blooom's plans reflect a broad admin suite, while Exantur's reflect depth on the coaching record. Compare current prices on each vendor's own site, and weigh them against the fit questions above rather than the headline number alone. The cheaper tool is not a saving if it does not do the job you need.

How this comparison was made

Exantur rows describe Exantur's own product. Blooom rows are taken from features publicly listed on blooom.nl and are dated. Where a capability was not publicly listed on that date, the cell says so rather than assuming it is absent. No pricing is quoted here because vendor prices change; check each vendor's site. Blooom's marketing mentions time saved on admin; that is Blooom's own claim, not a measured Exantur result.

FeatureExanturBlooom
Data in the EUYes, EU (Frankfurt)Yes, states European servers
GDPR / AVG + DPAYes, DPA availableStates GDPR-compliant; DPA: check their terms
Structured session notesYes (observations / insights / breakthroughs / action points)AI session summaries
Accountability + between-session check-insYesNot publicly listed
Client portal + intake formsYesYes
Online schedulingNo (focused on coaching practice)Yes
Invoicing / digital contractsNoYes
Assessments (DISC, Wheel of Life)YesNot publicly listed

Frequently asked questions

Is Exantur or Blooom better?
Neither is universally better. Blooom covers more practice admin (scheduling, invoicing, contracts); Exantur goes deeper on structured notes, accountability and EU data protection. Choose on your priorities.
Do both keep data in the EU?
Yes. Exantur hosts in the EU (Frankfurt) with a DPA. Blooom states it uses European servers; verify current terms on their site.
Does Exantur include scheduling and invoicing like Blooom?
No. Exantur focuses on the coaching record and does not include built-in online scheduling or invoicing in the way Blooom does. You would keep using your existing booking and payment tools alongside it. Blooom bundles those in one place, which is one of its main strengths.
What is different about Exantur's session notes?
Exantur uses structured fields for observations, insights, breakthroughs and action points, with a separate layer of coach-private notes the client never sees. Blooom offers AI session summaries. The structure makes progress searchable and comparable across sessions rather than living in free text.
How hard is it to switch from Blooom to Exantur?
The move is mostly about the client record. Export your client list and any notes from Blooom, then set up clients in Exantur and record goals, action points and assessments going forward. There is no automated importer, and you keep scheduling and invoicing wherever they run today. You remain the data controller, and a DPA is available.
Does Exantur use AI on client data?
Only if you choose to. The AI assistant is an optional paid add-on, opt-in and off by default. It runs on the coach's own Anthropic key, and no client-identifying data is sent to the model. Blooom offers AI session summaries as part of its product; check their terms for how that works.

See Exantur for yourself

Request a demo and judge the coaching depth, no obligation.