The Blooom alternative
By Martijn Mauritz · Last updated 2026-09-27
For coaches based in the EU, Exantur is the stronger choice over Blooom: fully hosted in the European Union and GDPR-ready by design, with a data processing agreement and export and deletion built in. You get client management, sessions, notes, goals and invoicing in one workspace, with no US-cloud exposure.
Exantur publishes this comparison. Competitor facts are checked against each vendor's own public sources on the date shown, and features and pricing can change. We aim to be fair and flag where another tool may suit you better.
What is a good Blooom alternative for Dutch and EU coaches?
Exantur is a Dutch, EU-hosted alternative to Blooom for coaches who want the same booking, invoicing, calendar sync, e-signature contracts and AI session assistant, plus deeper structure on the coaching work itself: session notes split into observations, insights, breakthroughs and action points, accountability with native habit-trackers and streaks, and configurable between-session check-ins. Both keep data in Europe and cover the admin essentials, so the choice comes down to whether administrative breadth or coaching depth matters more to how you work.
Blooom (blooom.nl) is a Dutch coaching platform with a broad administrative feature set. Exantur is a European alternative that goes deeper on the coaching work itself, structured session notes, accountability and between-session check-ins, while keeping data in the EU.
This is an honest comparison. Both are Dutch and EU-oriented; the right choice depends on whether you weigh administrative breadth or coaching depth more.
Blooom has built a capable, tidy product and markets itself on saving coaches time on admin, and for many coaches that is exactly the pitch they want to hear. This page is not out to argue Blooom is a poor choice. The two tools simply lean in different directions, Blooom toward a smooth administrative surface, Exantur toward the depth of the coaching record, and because both are Dutch and EU-hosted, the real decision is about which of those strengths fits the way you actually coach rather than which company is better.
Where Exantur is different
Exantur structures the coaching work: session notes split across observations, insights, breakthroughs and action points; accountability commitments tracked across sessions; and configurable between-session check-ins. Data is hosted in the EU with row-level security, MFA and a DPA. It also includes assessments (DISC, Wheel of Life).

The through-line is a record you can trust over months, not just a set of features. Coach-private notes stay separate from what the client sees, goals carry both coach and coachee ratings with a dated history so progress is a line rather than a feeling, and each session is captured the same way rather than as a freeform paragraph you skim later. For a coach whose value lives in the continuity of the work between sessions, that structure is the point.
Where Blooom is strong
Credit where it is due: Blooom is built around a clean administrative flow and pitches itself on the time it saves coaches on the running of a practice, and coaches who mainly want their booking, billing and client admin handled smoothly in one Dutch, EU-hosted place have a genuine reason to look at it. If your day is dominated by the logistics around coaching rather than the documentation of it, that focus is a real fit, and this comparison is not a hit piece against a solid product.
It is also fair to note that vendor claims about time saved are Blooom’s own marketing, not a measured Exantur result. We would rather point you at what each tool structurally does than trade in numbers neither of us can independently verify for your practice.
Where they overlap
Both are Dutch/EU coaching platforms that keep client data in Europe and give clients a portal, intake forms and client management. Both also handle the practice essentials: Exantur has online booking with automatic session reminders, client invoicing through your own connected Stripe account and two-way Google and Outlook calendar sync, matching the booking and billing surface Blooom lists. Both also offer e-signature contracts (an add-on in Exantur) and an AI session assistant, so the feature surfaces now line up closely.
What this means in practice is that the everyday essentials are covered either way. If your shortlist has come down to these two, you are not choosing between having booking, invoicing and EU hosting or not; you are choosing which platform surrounds those essentials with the features you will lean on most, a smooth admin surface on one side, structured documentation, accountability and assessments on the other.
Where Exantur goes deeper
Exantur focuses on the coaching work itself, structured session notes across observations, insights, breakthroughs and action points, accountability with native habit-trackers and streaks, and configurable between-session check-ins, on top of the shared booking, invoicing and e-sign essentials. It also adds a client-facing AI companion, drip programs, progress charts over time and assignable worksheets. Blooom markets time savings on admin; that is their own claim, not a measured Exantur result.
The invoicing sits inside the same workspace rather than beside it: client billing runs through your own connected Stripe account (Stripe Connect, 0% platform fee) with iDEAL, Bancontact, SEPA and card, and EU-valid VAT invoices. So the notes, the accountability, the check-ins, the booking and the getting-paid all live against one client record, which is what keeps the coaching and the admin from drifting into separate tools as the practice grows.
How to decide
Choose Exantur if structured notes, native habit-tracking, between-session check-ins, a client-facing AI companion and strict EU data protection matter most, with booking, invoicing, e-sign contracts and calendar sync included. Both are EU-hosted and cover booking, billing and digital contracts; this is a question of coaching depth, not of one being universally better.
A concrete test: picture your next twenty clients a year from now. If what will matter is how quickly the admin around them runs, Blooom’s emphasis fits. If what will matter is being able to open any client and read the whole arc of the work, structured notes, tracked commitments and goal ratings over time, Exantur is built for that. Note too that Exantur’s DISC-style profile is not a certified psychometric and Exantur is not HIPAA-certified, so it is positioned for professional and workplace coaching rather than clinical use.
Switching from Blooom
Because both tools are EU-hosted and coaching-native, moving is low-drama rather than a rebuild from scratch. Export your client list and history from Blooom, recreate your note structure and programs in Exantur so your standard is ready, then bring active clients across first and add paused or concluded ones at your own pace. You can run both in parallel for a couple of weeks and cut over once your live clients are settled.
Recreating your note structure up front is the step worth not skipping. Once your categories, check-in questions and program templates are set in Exantur, every migrated and new client starts from that standard, so the switch doubles as a chance to tidy how you document rather than carrying old inconsistencies across.
| Feature | Exantur | Blooom |
|---|---|---|
| Data in the EU | Yes, EU | Yes, states European servers |
| GDPR / AVG + DPA | Yes, DPA available | States GDPR-compliant; DPA: check their terms |
| Structured session notes | Yes (observations / insights / breakthroughs / action points) | AI session summaries |
| AI assistant | Yes (add-on) | Yes (session summaries) |
| Client-facing AI companion | Yes (add-on) | Not publicly listed |
| Native habit-trackers + streaks | Yes | Not publicly listed |
| Between-session check-ins | Yes | Not publicly listed |
| Client portal + intake forms | Yes | Yes |
| Online booking + session reminders | Yes (all plans) | Yes |
| Video links per session | Yes (Zoom/Teams/Meet) | Yes |
| Invoicing / payments | Yes (via your own Stripe, Starter+) | Yes |
| Calendar sync (Google + Outlook) | Yes (two-way, Starter+) | Not publicly listed |
| E-signature contracts | Yes (add-on) | Yes |
| Assessments (DISC, Wheel of Life) | Yes | Not publicly listed |
Frequently asked questions
- Is Exantur a good Blooom alternative?
- Yes. Exantur matches Blooom on booking, invoicing, calendar sync, video links, e-signature contracts and an AI session assistant, and goes deeper on the coaching work itself, structured notes, native habit-tracking and check-ins, plus a client-facing AI companion and strict EU data protection.
- What does Exantur cost versus Blooom?
- See our pricing page for current plans. Blooom starts from €19/month; check blooom.nl for their current pricing, as vendor prices change.
- When is Blooom the better choice?
- If your priority is a smooth administrative surface for running a Dutch, EU-hosted practice, and the depth of your coaching documentation matters less to you, Blooom’s focus on saving time on admin is a genuine fit. This is an honest comparison: it is a capable product, and the decision is about emphasis rather than one tool being universally better.
- Are both Blooom and Exantur hosted in the EU?
- Yes. Both are Dutch, EU-oriented coaching platforms that keep client data in Europe. Exantur adds row-level security, MFA and a Data Processing Agreement available on request, and you remain the data controller for your clients.
- How is Exantur’s session documentation different from Blooom’s?
- Exantur structures notes into observations, insights, breakthroughs and action points as prompts, keeps coach-private notes separate from what the client sees, and ties goals to dated coach and coachee ratings. Blooom offers AI session summaries; the difference is a consistent, searchable record over time rather than a summary of each session.
- Can I move my clients from Blooom to Exantur?
- Yes. Export your client list and history from Blooom, recreate your note structure and programs in Exantur, then bring active clients across first and add the rest over a week or two. You can run both tools in parallel during the switch so nothing is lost.
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