The Kajabi alternative built for coaching

Exantur models the coaching relationship rather than a content catalog. Clients are tracked through programs and sessions, with structured session notes across observations, insights, breakthroughs and action points, goals with milestones and coachee self-ratings, native accountability with habit-trackers, and between-session check-ins. Kajabi centers on courses, funnels and email marketing; the live coaching workflow is not its focus.

Kajabi is a US platform. Exantur stores and processes all data in the EU, offers a DPA, enforces row-level security at the database layer and supports MFA. For European coaches and organizations that need client data to stay in Europe, that is a decisive difference rather than a checkbox.

Exantur has courses built in, lessons, dripping, quizzes and certificates, so you can deliver structured content alongside live coaching. The difference is scope: in Exantur a course sits next to the client record, their goals, their accountability and their session history, rather than being the center of a separate content business.

The tools are not opposites, and it helps to be clear about the middle ground. Both can host structured courses with lessons, quizzes and certificates, both can take payment for what you sell, and both give clients a place to log in. If all you need is to package and sell a course, either can do it, and Kajabi’s marketing tooling around that is more developed.

The overlap ends where live coaching begins. Kajabi has no concept of a structured session note split into coach-private and shared parts, no goals carrying both coach and coachee ratings with a dated history, and no native accountability with habit-trackers and check-ins. Those are the day-to-day mechanics of coaching, and they are the core of Exantur rather than an add-on. So the practical read is: for content and its marketing, they overlap; for the coaching relationship itself, they do not.

Choose Kajabi if your business is primarily publishing and selling courses, memberships and digital products to a large audience. Choose Exantur if you coach people, one-to-one or in programs, and want the coaching work itself, notes, goals, accountability, check-ins and a coachee portal, with courses included and EU data residency. They optimize for different businesses.

A useful test is to look at where your revenue and your hours actually go. If most of both come from selling and marketing content to a broad audience, Kajabi’s strengths line up with your business. If most of your hours go into working with individuals and groups, and content is something you deliver in support of that coaching rather than the product itself, Exantur is built for the way you spend your week. Some coaches even run both for a time, using one for the content storefront and Exantur for the coaching, though most eventually prefer a single home for the client relationship.

If you decide to switch, the practical approach is to move by client rather than all at once. Set up your program structures, session-note categories and intake forms as templates first, then bring clients over as they begin a new cycle, inviting each one into their portal so their goals, check-ins and documents start accumulating in Exantur from that point. Any course content you deliver can be rebuilt as lessons and quizzes inside the coaching relationship, so the content follows the client rather than living in a separate storefront.

Because you remain the data controller and Exantur hosts everything in the EU with a DPA available, moving your client records into Exantur keeps you on a clean GDPR footing. Take the switch at a pace that fits your calendar: there is no need to interrupt active engagements, and starting with new clients lets you get comfortable with the coaching workflow before you migrate the rest.