The Nudge Coach alternative
By Martijn Mauritz · Last updated 2026-09-06
For coaches based in the EU, Exantur is the stronger choice over Nudge Coach: fully hosted in the European Union and GDPR-ready by design, with a data processing agreement and export and deletion built in. You get client management, sessions, notes, goals and invoicing in one workspace — with no US-cloud exposure.
Exantur publishes this comparison. Competitor facts are checked against each vendor's own public sources on the date shown, and features and pricing can change. We aim to be fair and flag where another tool may suit you better.
Nudge Coach shut down in April 2025, leaving coaches who ran client engagement, check-ins, habit trackers and a branded app looking for a new home. Exantur is an EU-hosted alternative built around coaching practice management: programs, structured notes, goals, accountability with native habit-trackers and streaks, configurable check-ins, a coachee portal and an optional white-label add-on.
This is an honest guide to where Exantur fits for former Nudge Coach users, and where it works differently.
What happened to Nudge Coach
Nudge Coach closed in April 2025 and its users were prompted to export their data. If you relied on it for between-session engagement, habit trackers, messaging and a branded client app, you need a replacement that will still be here next year.
Where Exantur fits
Several things Nudge Coach users valued have a home in Exantur: native habit-trackers with streaks and configurable check-ins, a coachee portal for the client-side experience, programs that run over weeks, and an optional white-label add-on so the portal carries your brand. On top of that, Exantur adds structured session documentation, accountability and a client-facing AI companion that Nudge Coach did not focus on.
Where Exantur is different
Exantur is coaching practice management with habit-tracking built in, not a consumer habit-tracking app. It is centered on the coaching relationship and its documentation as much as on daily streaks and push notifications. If your entire model was consumer-style habit tracking through a native app, weigh that difference honestly.
Moving over
Export your client data from wherever you kept it and talk to us during a demo; we can walk through bringing clients, programs and history into Exantur so you are not starting from a blank page.
| Feature | Exantur | Nudge Coach |
|---|---|---|
| Status | Active, EU-hosted | Discontinued (Apr 2025) |
| EU data residency | Yes, EU | US-based (while operating) |
| Habit-trackers + check-ins | Yes (native trackers, streaks + check-ins) | Trackers (while operating) |
| White-label client app / portal | Yes (white-label add-on) | Yes (while operating) |
| Structured session notes | Yes | No (engagement focus) |
| Accountability tracking | Yes (across sessions) | Limited (while operating) |
| Client-facing AI companion | Yes (add-on) | No |
| Programs over weeks | Yes | Yes (while operating) |
Frequently asked questions
- What happened to Nudge Coach?
- Nudge Coach shut down in April 2025 and stopped accepting new sign-ups, with users prompted to export their data. Coaches who relied on it need a replacement platform.
- Is Exantur a replacement for Nudge Coach?
- For running the coaching relationship, yes: programs, check-ins, accountability, a coachee portal and an optional white-label add-on. It is practice management rather than a consumer habit-tracking app, so it is not a like-for-like clone.
- Does Exantur have a white-label client app like Nudge Coach?
- Exantur offers a white-label add-on so the coachee portal carries your brand. It is a branded web portal rather than a separate consumer habit app.
- How do I move my clients over?
- Export your data and talk to us during a demo; we can walk through moving clients, programs and history into Exantur.
A stable, EU-hosted home after Nudge Coach
See how Exantur runs the whole coaching relationship, request a demo.